AVATR 11 Harmony Edition Takes the Stage – A Dazzling Sword-Dance of Performance, MSRP Starting from

· AVATR 11 Harmony Edition: National MSRP ranges from RMB 300,000 to RMB 390,000, with limited-time exclusive rights available upon order placement
· Immerse yourself in the bespoke HarmonyOS Cockpit, designed for effortless navigation and smooth operation with a wealth of applications, creating an unmatched cabin experience
· ADS 2.0 introduces a range of industry-first features, including the city NCA set to launch in 15 cities within the year
· Comprehensive optimization of its exterior, interior, and six major control modules, resulting in significantly elevated competitiveness

August 24, 2023 (Chengdu) — AVATR officially launched the AVATR 11 Harmony Edition, offering four variants priced between RMB 300,000 and RMB 390,000, featuring the HI (Huawei Inside) full-stack smart driving solutions as standard. As a brand-new model, the AVATR 11 Harmony Edition showcases two superior smart solutions, the deeply customized HarmonyOS Cockpit and Huawei ADS (Autonomous Driving Solution) 2.0, delivering a sportier look, more luxurious interior, and enhanced range. Embodying the vision of “smart and stylish at its pinnacle”, it further solidifies AVATR's benchmark position in the premium EV (Electric Vehicle) market at the RMB 300,000 price range.

The AVATR 11 Harmony Edition was officially launched on August 24, 2023

Tan Benhong, Chairman and CEO of AVATR Technology, remarked, “Chinese brands have made significant strides in the new energy vehicle field, achievements earned through the relentless efforts of the professionals in the Chinese automotive sector. As a brand that amalgamates the highest quality resources within the Chinese automotive industry, AVATR bears the responsibility and mission of pushing upward and aiming for the high-end market. The AVATR 11 Harmony Edition represents our moment to ‘unsheathe the blade’!”

Mr. Tan Benhong and Mr. Lei Sheng delivered a breathtaking fencing performance

The “GOAT” of infotainment system has arrived as scheduled, bringing with it the remarkable “Ultimate Huawei Solution”

Thanks to Huawei's extensive technological expertise and their unparalleled ability to integrate software and hardware, the HarmonyOS Cockpit, fondly referred to as the “GOAT” of vehicle infotainment system, has revolutionized the AVATR 11 Harmony Edition with a truly refreshed human-machine interactive experience. To begin with, the Harmony cockpit’s interactive design and operational logic are exceptionally aligned with smartphones, resulting in nearly zero learning curve for users. The highly customizable zero-layer desktop, together with the Smart Dock at the bottom, provides one-touch access to frequently used services, enabling users of all age groups to effortlessly navigate through the system. Furthermore, the seamless integration of the Harmony operating system with the car's software and hardware modules ensures impeccable touchscreen responsiveness and swift functionality switching. Additionally, the HarmonyOS Cockpit comes equipped with the Huawei AppGallery, which supports the download of over a hundred popular applications, with future plans to expand this collection even further, delighting users with an ever-evolving and ever-intelligent experience. Moreover, the deeply integrated Petal Maps in-car navigation system within the cockpit introduces innovative navigation experiences, including the “omelet” range view, smart charging arrangements and location sharing, thereby integrating human driving and intelligent driving routes for enhanced safety and intelligence.

The HarmonyOS Cockpit in AVATR 11 boasts a plethora of personalized features and functions

Furthermore, AVATR and Huawei have collaborated on customized development for the HarmonyOS Cockpit, completing 367 functional optimizations and creating eleven exclusive functionalities for AVATR 11, including features that allow users to effortlessly switch the playing video between the central console screen and the co-pilot screen with the “Three-Finger Swiping”; deep integration of the voice assistant with the co-pilot screen that enables it to respond to voice commands; the AVATR-exclusive customized applications, including QQ Music and Tencent Video, making their debut on HarmonyOS vehicle infotainment system to satisfy user demands; and the integration of AVATR’s self-developed “World of Scenarios” that facilitates seamless interaction between the vehicle's hardware and the HarmonyOS Cockpit.

The amazement extends beyond the confines of the car. The AVATR 11 Harmony Edition seamlessly connects with a wide array of smart devices: the HarmonyOS Cockpit supports cross-device operation between the car infotainment system and smartphones or other smart terminals. By simply logging in with the same Huawei account, users can indulge in uninterrupted music playback that seamlessly transitions inside and outside the cabin, as well as enjoy effortless navigation transitions between their smartphone and the car. Moreover, the HarmonyOS Cockpit provides users with up to three “Smart Projection” modes, even allowing the central console screen to transform into a computer desktop for a comfortable working environment. Additionally, the AI Life application enables remote control of all HarmonyOS-powered smart home devices from within the car, thereby transcending the boundaries of the cockpit and immersing the vehicle into a fully integrated, smart living ecosystem.

HUAWEI ADS 2.0, taking the lead even further

The AVATR 11 Harmony Edition comes equipped with the Huawei ADS 2.0, offering a range of industry-first functionalities to be unlocked through OTA updates. These features encompass highway driving, urban driving, and parking scenarios, propelling the system to new heights of excellence. With the activation of NCA (Navigation Cruise Assist), the vehicle exhibits improved lane-change logic and exceptional obstacle avoidance capabilities. Notably, it can autonomously navigate ETC (Electronic Toll Collection) lanes, dynamically adjusting speed as needed. In bustling urban environments, the vehicle adeptly identifies tidal lanes, variable lanes, and skillfully overcomes traditional challenges like navigating intersections, roundabouts, and construction areas. ADS 2.0 doesn't stop there, as it takes basic functionalities to the next level. Urban driving scenarios benefit from the system's groundbreaking capabilities, including standard intersection driving and lever-controlled turning. In parking scenarios, the APA (Auto Parking Assist), RPA (Remote Parking Assist), and AVP (Automated Valet Parking) effortlessly park the vehicle in tight spaces with a mere 0.4-meter width margin, and the vehicle supports parking in mechanical parking slots. The AVP scenario is further expanded to include cross-floor parking.

ADS 2.0 introduces a host of industry-first features, covering highway driving, urban driving, and parking scenarios

The AVATR 11 Harmony Edition boasts yet another remarkable feature, the GAEB (General Autonomous Emergency Braking) function which leverages Huawei's groundbreaking GOD (General Obstacle Detection) network fused with lidar perception capabilities. GAEB enables the vehicle to accurately identify irregular obstacles such as mounds of soil, fallen rocks and toppled trees that would typically go undetected by traditional AEB (Autonomous Emergency Braking) solutions. It promptly initiates automatic emergency braking before the vehicle encounters collision risks, reinforcing overall driving safety.

Moreover, based on the road topology inference network, the AVATR 11 Harmony Edition obtains real-time road information through sensors and provides accurate navigation and driving assistance. Its City NCA feature in urban driving scenarios achieves greater independence from high-definition maps. AVATR 11 is set to introduce City NCA in 15 cities within the year and expand to 45 cities in future iterations, bringing advanced intelligent driving to millions more households.

Pushing beyond intelligence, elevating the sense of quality in all aspects

The AVATR 11 Harmony Edition is designed to offer users a truly immersive delightful experience in every scenario with its enhanced quality and equipment level throughout. Starting with its exterior, the striking new Gloss Black color is complemented by a sports package, 22-inch wheels, and yellow Brembo high-performance four-piston aluminum calipers, enhancing the vehicle's sporty appeal while catering to personalized preferences.

The new Gloss Black color with the sports package meets individualized demands of users

Stepping inside the vehicle, users will be greeted by a range of luxurious features that come as standard across the entire lineup, including NAPPA leather seats, faux suede headliner, and front-seat ventilation/massage/heating functions. More than 10 quality improvements have been adopted to the interior details based on customer feedback. And the ambient lighting system has also been upgraded from its previous 64 colors to 256, providing significantly richer color options.

Boosted by the optimized vehicle energy consumption algorithm, all models in the lineup are topped up with an additional range of 20-30km, with the maximum range going up to 730km. Coupled with the advanced 750V high-voltage ultra-fast charging technology, users can bid farewell to range anxiety.

Furthermore, the AVATR 11 Harmony Edition features comfort braking enabled through an upgraded chassis domain controller. The braking system can intelligently adjust braking force, ensuring smooth and confident stops while reducing any discomfort users may feel during sudden stops.

The AVATR 11 Harmony Edition demonstrates smart and stylish at its pinnacle at the RMB 300,000 price range with its top-of-the-line features

Greater benefits: limited-time order placement rights available

To celebrate the launch of the AVATR 11 Harmony Edition, AVATR Technology has introduced extraordinary car purchase benefits. Until December 31 (inclusive), customers who place an order can take advantage of a limited time offer where the RMB 5,000 deposit will be credited as RMB 25,000 towards the final payment. Furthermore, first owners will enjoy lifetime motor, battery, and electronic control system warranty.

With its comprehensive product upgrades and attractive purchasing benefits, the AVATR 11 Harmony Edition is poised to establish strong competitiveness in the premium pure EV market at the RMB 300,000 price range. Meanwhile, the highly anticipated AVATR 12 will make its debut at the Munich IAA Mobility. AVATR Technology remains committed to its brand philosophy of “Self Delight” as it strives to stand out in the fiercely competitive automotive market. By continually delivering exceptional products and creating future-oriented mobility and lifestyle experiences, AVATR aims to establish itself as the leading high-end auto brand from China.

Disclaimer: All functions and configurations mentioned in this article do not constitute any form of promise for the real vehicle. Please kindly refer to the product configuration table officially released, for the actual configuration and functions.