AVATR Technology Made Its Grand Debut at Munich IAA Mobility

Sept.5, 2023

· AVATR Technology revealed AVTAR 12 at Munich IAA Mobility, highlighted its product power and brand confidence
· The overseas strategy is propelling in full swing with the right-hand-drive model under R&D. Next year, AVTAR is planning to enter into international market
· AVATR booth boasts positive feedbacks through its multi-dimensional design which perfectly combines functionality, stylish and innovation. It acts as a nice view that thoroughly blends in the neighboring city style
· Leveraging “futuristic design” and “warm and caring technology”, AVATR 12 is the vision to fulfill users’ imagination of futuristic mobility


September 5, 2023 (Shanghai) — AVATR Technology grandly revealed its first Coupe, AVTAR 12 at “Munich IAA Mobility 2023”. This is the first time that AVATR Technology unveiled itself on the international automotive stage, not only made a statement of the unique charm of premium SEV (Smart Electric Vehicle) from China to the global users, but also showcased the Chinese benchmark to the SEV segment worldwide.

AVATR Technology made its grand debut at Munich IAA Mobility

As Mr. Tan Benhong, Chairman and CEO of AVATR Technology, stated, AVATR Technology embodies “futuristic design” and “warm and caring technology” as two key strengths, and sets "offering unique and futuristic mobility experiences and lifestyle to users” as our mission, we are committed to “becoming a global leading high-end SEV company in 2030”.

Munich IAA Mobility 2023 is known as the largest international automotive event in Europe, also the first A class auto show returned to be held after the covid 19 pandemic globally. The number of participated enterprises for the gathering has reached record high. Stepping into the most sophisticated European automotive market, where is the cradle of the most luxury brands along the longest course of history, standing among tons of world famous luxury brands demonstrated AVATR's brand confidence, and it also proves that Chinese brands already are competent to compete with global automotive brands.

Emotional Artistic Space of AVATR Technology

For the event, AVATR Technology’s booth sits at Königsplatz, a signature location in Munich, for a great number of designers, is the “Muse” to them till this day. Due to the holistic design, AVATR booth draws attention from crowds of overseas media and car shoppers and boasts positive feedbacks through its multi-dimensional concept which perfectly combines functionality, stylish and innovation. It acts as an emotional artistic space that thoroughly blends into the neighboring city lifestyle instead of a plain car showroom.

AVATR booth draws attention from crowds of overseas media and car shoppers

In the booth, AVATR 12, the Futuristic Luxury Gran Coupe fully unfolds its artistic and aesthetic essence through the design philosophy of future elegance. And every touch of design elaborates AVATR's futuristic, ultimate, and pure design principles. Lay your eyes on the exterior of the car, it exudes striking sporty and bold stance, as you sink into the seats, warm and caring relaxation embraces you, truly living up to AVATR 12’s name as a premium vehicle of future elegance, a new classic beyond time and space for a joyful future.

AVATR 12, the Futuristic Luxury Gran Coupe

Since its inception, AVATR's vision has extended beyond China to the wider world. The overseas strategy is propelling in full swing with the right-hand-drive model under R&D. Next year, AVTAR is planning to enter into international market and directly face the global luxury brands in the high-end SEV segment, via its confidence and determination to represent Chinese automobiles and establish a new set luxury standard of their own.


Disclaimer: All functions and configurations mentioned in this article do not constitute any form of promise for the real vehicle. Please kindly refer to the product configuration table officially released, for the actual configuration and functions.

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