AVATR 011

E.I. IS THE NEW FASHION
Emotional Intelligence, Unlimited Progression
MMW Cross-field Masterpiece
Created in collaboration with Matthew M. Williams (MMW)—co-founder of 1017 ALYX 9SM and former Creative Director of Givenchy—and Nader Faghihzadeh, the AVATR 011 unites avant-garde technology and haute couture aesthetics
Matthew M. Williams
Guest Designer of AVATR 011
co-founder of 1017 ALYX 9SM and former Creative Director of Givenchy
Nader Faghihzadeh
Chief Design Officer of AVATR
Interpretation of "0"
A boundary-breaking, limited-edition crossover line where haute couture meets new luxury mobility
Embodying the courage to transcend limits through unrelenting passion and an unbounded attitude toward life
Starting from zero, we create delightful and ever-evolving vehicles – not only showcasing our forward-thinking mastery in authentic design, intelligent technology, and craftsmanship but also serving as a direct expression of our spirit and values
Design Essence
Black is its attitude. Purity is its language.With minimalist precision, the AVATR 011 frames the symbiotic power and elegance of its obsidian body, wheels, and emblems. The cabin is swathed in ultra-premium Nappa Gloss and Nuprima Matte leather, while wireless charging and a premium sound system orchestrate an immersive sensory experience. More than a car—it’s a lifestyle statement in haute couture
“Design that connects users and conveys emotions, results in human transmission. It can create inspiration
which in turn gives us resources to be better humans individually and together.”
Matthew M. Williams

Advanced intelligent driving assistance

With Huawei ADS : Huawei Advanced Driving Solution
Installed 34 intelligent driving sensors including 3 leaser radar

AVATR Black

An exclusive coat that adopts piano baking varnish technology, with a deep and rich color and smooth gloss
（*When the surface of the clear lacquer is heated, the special highly elastic material that is added to it will soften and fill the dents caused by scratches, which is only suitable for ordinary slight scratches without damaging the primer）

Exclusive sports package （free optional configuration）

22-inch casting aluminum alloy wheel hub with front bumper, skirt and rear bumper, which are aerodynamically for better performance

Floating LOGO on wheel hubs

Remains still during driving

Emotional VORTEX

Equipped with surround AVATR MMW white running water ambient lighting under default setting.

NUPRIMA/NAPPA leather

Hand-wrapping with luxurious leather

Four customized quilted seats

Multi-functional rear-row double seat with heating and massage functions

MMW stylish buckle

Placed on the upper parts of the front seats, the storage spaces under the middle console, and the trunk storage belt, both stylish and functional

MMW co-branded LOGO

White front brake calipers, welcome running board, side doors, and seat headrests are all provided with the co-branded laser carving LOGO, AVATR MMW.

Advanced intelligent driving assistance

With Huawei ADS : Huawei Advanced Driving Solution
Installed 34 intelligent driving sensors including 3 leaser radar

AVATR Black

An exclusive coat that adopts piano baking varnish technology, with a deep and rich color and smooth gloss
（*When the surface of the clear lacquer is heated, the special highly elastic material that is added to it will soften and fill the dents caused by scratches, which is only suitable for ordinary slight scratches without damaging the primer）

Exclusive sports package （free optional configuration）

22-inch casting aluminum alloy wheel hub with front bumper, skirt and rear bumper, which are aerodynamically for better performance

Floating LOGO on wheel hubs

Remains still during driving

Emotional VORTEX

Equipped with surround AVATR MMW white running water ambient lighting under default setting.

NUPRIMA/NAPPA leather

Hand-wrapping with luxurious leather

Four customized quilted seats

Multi-functional rear-row double seat with heating and massage functions

MMW stylish buckle

Placed on the upper parts of the front seats, the storage spaces under the middle console, and the trunk storage belt, both stylish and functional

MMW co-branded LOGO

White front brake calipers, welcome running board, side doors, and seat headrests are all provided with the co-branded laser carving LOGO, AVATR MMW.

Advanced intelligent driving assistance

With Huawei ADS : Huawei Advanced Driving Solution
Installed 34 intelligent driving sensors including 3 leaser radar

AVATR Black

An exclusive coat that adopts piano baking varnish technology, with a deep and rich color and smooth gloss
（*When the surface of the clear lacquer is heated, the special highly elastic material that is added to it will soften and fill the dents caused by scratches, which is only suitable for ordinary slight scratches without damaging the primer）

Exclusive sports package （free optional configuration）

22-inch casting aluminum alloy wheel hub with front bumper, skirt and rear bumper, which are aerodynamically for better performance

Floating LOGO on wheel hubs

Remains still during driving

Emotional VORTEX

Equipped with surround AVATR MMW white running water ambient lighting under default setting.

NUPRIMA/NAPPA leather

Hand-wrapping with luxurious leather

Four customized quilted seats

Multi-functional rear-row double seat with heating and massage functions

MMW stylish buckle

Placed on the upper parts of the front seats, the storage spaces under the middle console, and the trunk storage belt, both stylish and functional

MMW co-branded LOGO

White front brake calipers, welcome running board, side doors, and seat headrests are all provided with the co-branded laser carving LOGO, AVATR MMW.

0
Benefits exclusive to 011 owners
AVATR0PIA Zero Club
0PIA Zero Club is an exclusive club for owners of AVATR "0" series co-branded limited editions.
The club offers rich and exclusive benefits to its members, just to create a high-end paradise where people enjoy their life.
Exclusive benefits of AVATR0PIA Zero Club
Airport VIP pass （2 times/year）
NFT digital collection （valid for life）
The airport VIP pass benefit includes VIP parking lot, VIP lounge, check-in service, special security check channel, and VIP shuttle bus for direct boarding. Club members can share the benefit with others, but the number of persons should be no more than 11 at a time
Club members will receive an NFT digital collection. Trendsetting artists will be specially invited to design a limited edition painting and blockchain technology will be used to make it unique and irreplaceable. It will also appear in the in-vehicle infotainment system as a trend-setting headshot.
MMW co-branded customized quality gifts
Owner-exclusive MMW co-branded customized 8-piece set
Attached to the car as a gift for purchasing
Sunglasses case
Made of the same NAPPA leather used in the car, with a soft plush interior
Multi-functional pet safety rope
Made of the same NAPPA leather used in the car, better protecting the pet without strangling the neck
Carbon fiber umbrella with a long handle
Durable carbon fiber bones and shoulder strap; decorated with the co-branded LOGO whose colors can change when exposed to water.
Multi-functional flashlight
Offer multi-functional lighting and window-breaking functions, with a cool and functional MMW buckle
Foldable storage box
Extra-large storage space, a combination of environmentally friendly microfiber material and NAPPA leather, both fashionable and practical
Multi-functional blanket
Functional stylish blanket with MMW buckle and belt which can be used for storage
Leather notebook
Made of the same NAPPA leather used in the car, offering a smooth writing experience brought by quality inner pages
Power bank set
Made of the same NAPPA leather used in the car, 10,000 mAh bidirectional fast charging
Exclusive "carefree driving" experience
Free premium ADS features and advanced ADS features¹
Free high-quality invisible car clothes
Free Fun package
Free private customization, licensing service, installation of sun film
Free special intelligent home Charging pile and basic installation service Or 3000 KW of public charging credit
Free 3000 KW of public charging credit peryear
More benefits

1.Including Highway LCC, Highway NCA, *City LCC, RPA, *City NCA and *AVP.

*City LCC, City NCA and AVP will be activated gradually.

Configuration