AVATR Partner Conference Held, Announcing 350 Showrooms to Be Built before Yearend

· Continue to promote the coordinated development of “direct channels” and “collaborative channels” with 350 showrooms to be built by yearend.
· “Direct channels” for commercial centers and “collaborative channels” for automotive business zones to provide users with end-to-end services that offer a better experience, lower costs, and higher efficiency
· Over 100 leading automotive dealer groups participated in the conference, with over a quarter of them signing contracts on-site, demonstrating recognition for AVATR’s rapid and high-quality development
· AVATR 12 to be revealed in Q3 and delivered within this year. Two new models to be launched in 2024, completing the “Four Models in Four Years” plan in advance

July 21, 2023 (Chongqing) — The AVATR Technology Partner Conference with the theme “Win Together” was held in its headquarters in Chongqing. Building upon existing channels, AVATR Technology plans to further upgrade its diversified channel layout and promote the synergistic development of “direct channels” and “collaborative channels”. The goal is to accelerate the development of 350 showrooms by the end of the year, providing users with a better experience, lower costs, and higher efficiency in end-to-end services. The conference attracted over 100 leading automotive dealer groups, with nearly 30 of them signing letters of intention on-site, including China Grand Auto and C&D Auto.


Over the past two years, AVATR Technology has made a leap from zero to one in brand, product, and channel development, completing a journey that other brands would typically take at least four years to achieve. This entirely demonstrates the efficiency advantages of the CHN model. Mr. Tan Benhong, Chairman and CEO of AVATR Technology, said during the conference that “AVATR will complete the ‘Four Models in Four Years’ product plan ahead of schedule. AVATR 12 has already been listed in the Ministry of Industry and Information Technology announcement, receiving rave reviews from users and the media. The new car will debut in the third quarter and be delivered within this year. Additionally, two new models with internal codenames E15 and E16 are scheduled for unveil in 2024.” For AVATR, it is anticipated that 2024 will be a year of market performance in full swing and a crucial year to make an impact on high-end brands.


The three new products, poised for release, are driving further upgrades to AVATR's diversified channel layout. Mr. Chen Zhuo, Senior Executive Vice President of AVATR Technology, stated, “AVATR firmly believes that the collaborative sales model, which largely pool high-quality social resources, is an important contributor to sales in commercial and automotive trade. Therefore, AVATR will briskly promote the diversified channel model combining ‘direct’ and ‘collaborative’ channels. In this strategy, ‘direct channel’ stores will be established in commercial centers, leveraging high-quality resources of the manufacturer itself to play a key role in new product launches and maximize exposure for flagship products. ‘Collaborative channel’ stores will be set up in automotive business zones to showcase the full range of products. These stores are expected to utilize the partner resources effectively, and fully leverage the high conversion rate in this model as people come to these areas to actively look for cars. They will become the main contributors to sales.” By the end of the year, ‘direct channels’ and ‘collaborative channels’ showrooms will reach a one-to-one ratio.


To address users’ biggest concern for services, AVATR Technology has always prioritized comprehensive empowerment of marketing and after-sales channels, as well as maintaining overall control over service and operational quality. Making the best use of strengths of various resources, AVATR aims to ensure standardized services while creating a “closer, faster, lighter, and more specialized” user experience and achieving “broad coverage, more contact, and high quality” in channel development.

As a representative of the shareholders, Mr. Zhu Huarong, Chairman of Chang’an Automobile, emphasized Chang’an’s solid support for AVATR’s future growth. “The birth of AVATR upholds Chang’an’s mission to push brand-building, and its development has always been of paramount importance to us. Consequently, Chang’an will further empower AVATR in terms of strategy, talent, and technology. We will assist AVATR in transforming their upcoming lineup of amazing models into market leaders, realizing the dream of establishing AVATR as a global leading brand for high-end SEVs,” Zhu stated.


With the speed up implementation of the “Four Models in Four Years” plan, AVATR Technology will continue to stretch their outstanding product capabilities as the foundation, embrace the Self Delight brand proposition, and drive innovation in marketing. By abundantly unleashing the significant advantages of the CHN model, AVATR continues its endeavor to build an international high-end SEV brand. Throughout this process, AVATR will adhere to the principle of “shared risks, shared benefits”, collaborating alongside more partners to achieve mutual growth and create unique and future-oriented mobility and lifestyle experiences for a growing user base.

Disclaimer: All functions and configurations mentioned in this article do not constitute any form of promise for the real vehicle. Please kindly refer to the product configuration table officially released, for the actual configuration and functions.